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The expansion reinforces parent company Cosnova's US growth strategy and the rising consumer demand for affordable cosmetics.
January 21, 2026
By: Lianna Albrizio
Associate Editor
Essence Makeup is now available in over 500 Walmart locations nationwide. The retail expansion follows a successful launch on Walmart.com in 2025. The expansion reinforces parent company Cosnova’s broader US growth strategy and the rising consumer demand for affordable, high-quality cosmetics, with Essence now reaching over millions of Walmart shoppers weekly across digital and in-store channels. “Following our strong online performance, expanding into Walmart stores nationwide...
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